Regional multi-line insurance leader boosts employee brand across the UAE, Oman, Bahrain, and Qatar after appointing AXA veteran in a new crucial customer and employee experience role.
Dubai, UAE, XX November 2022: GIG Gulf, one of the largest insurance providers in the MENA region, announced today that it had appointed Caroline Bertrand as Chief Human Resources Officer to enhance its employer brand and attract and retain the region’s top talent.
Already serving as the company’s Chief Marketing, Digital and Customer Experience Officer, Caroline Bertrand’s appointment to her new and added role is strategically geared towards connecting GIG Gulf’s employee experience with the delivery of an outstanding customer experience. Her work will also focus on implementing inclusive career development strategies and nurturing a diverse regional workforce.
Paul Adamson, CEO of GIG Gulf, said, “Having served with AXA Group for over 20 years - internationally and in the GCC - Caroline is exceptionally well-placed to leverage her extensive global experience and understanding of our operations to succeed in building a powerful employee brand for GIG Gulf. She has delivered outstanding results during our transition to GIG Gulf, and her deep business acumen, coupled with strong leadership capabilities, will be key assets for GIG as we continue our drive for high-performing teams across the Gulf region.”
Commenting on her appointment, Caroline Bertrand said, “I am delighted to announce that I have recently been appointed Chief HR Officer at GIG Gulf, in addition to my responsibilities on Marketing, Digital and CX. Now I can focus on building outstanding Customer and Employee experiences and continue the growth of the GIG Gulf brand and company in our region, together with my team and colleagues from the Executive Committee.”
“My 20 years at AXA across four different markets have proven invaluable in bringing me where I am today, in a company where 46 nationalities work seamlessly together across five countries with a common purpose to protect the moments that matter to our customers, members, and partners. I’m proud of the challenges I have been given, from rebranding AXA Gulf to GIG Gulf, working to position GIG Gulf as a company with a Digital and Customer First mindset, and now striving to attract, retain and delight our talented and committed workforce at GIG Gulf.”